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Italian Reds

Italian Reds & Overall Wine Market


Italian Reds & Overall Wine Market

Revenue in the Wine segment is projected to reach US$23,685m in 2021. The market is expected to grow annually by 5.8% (CAGR 2021-2025).
In global comparison, most revenue will be generated in the United States (US$55,135m in 2021).
In relation to total population figures, per person revenues of US$392.35 will be generated in 2021.
The average per capita consumption stands at 29.8 L

Italian Wine Vintage Chart


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Annual Italian Wine Revenue

Revenue in millions of US$

Revenue in the Wine segment is projected to reach US$23,685m in 2021.


Annual Italian Wine Volume

Annual volume in millions of litres

Volume of Italian wine is expected to amount to 1,890.4 ML by 2025.


Italian Price Per Wine Unit

Price per Unit in US$

The average price per liter in the Italian Wine segment is expected to amount to US$13.19 in 2021.


Italian Out of Home Wine Revenue

Out of Home Revenue Share in percent

By 2025 78% of spending in the Italian Wine segment will be attributable to out of home consumption (e.g. in bars and restaurants).


Italian Average Wine Revenue Per Capita

Average Volume per Capita in litres

The average volume per person in the Italian Wine segment is expected to amount to 29.8 L in 2021.


Italian Average Volume Consumption Per Capita

Average Volume Consumed per Capita in litres

The average volume consumed per person in the Italian Wine segment is expected to amount to 29.8 L in 2021.

Wine (Italian Reds & Whites), is an alcoholic beverage produced by fermenting grapes, is a staple commodity in Italy and Italian culture. In fact it suits several convivial and social occasions, as a traditional Italian aperitif, as an ideal accompaniment to meat or fish-based meals, for fairs and other special events such as cruises, or simply for socializing with friends and acquaintances. A wide range of wines exist to suit all tastes and ages. Yet, commonly consumed wines are typically red or white wine, and sparkling semi-sparkling or still.

Given its nature as a wine producing country, Italy is also a major exporter of wine, especially when looking at regional supplier data, where Veneto, Piedmont and Tuscany occupy the first three positions. In addition, in 2015, the leading destination countries of Italian wine exports were the United States, Germany and the United Kingdom.

Additionally, certified wine production is an important segment of the Italian wine industry. Two main certifications exist: Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI), which count 405 and 118 products as of 2016. On a regional level, Piedmont, Tuscany and Veneto count the greatest number of PDO and PGI wine products.

Two Interesting Italian Reds: Guado al Tasso, Ornellaia

In terms of wine volume (Italian Reds & Whites), the leading regions are Veneto, Apulia, Sicily and Emilia-Romagna. In terms of the most quality designations, (DOCG or DOC zones), the leading region is Piedmont, followed by Tuscany. But wine laws in Italy are very complex, forcing some of Italy’s most exciting new wines to be lumped in with simple table wines, due to winemaking and labeling restrictions. In 1992, a new classification called IGT was added to allow some stylistic flexibility without decreasing quality.

Today, Italy is most noted for its noble reds such as Chianti Classico, Barbaresco, Barolo and Brunello but a wide array of popular white wines are also produced including Pinot Grigio, Soave and Arneis, as well as sparkling wines such as Asti and Prosecco. The depth and breadth of Italian wine encompasses everything from bone dry to ultra-sweet, red, white, rose, sparkling and fortified. From simple sippers to ultra-premium collectible treasures, Italy has it all.

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