“Don’t wait. The time will never be just right”

- Mark Twain

Red Wine


You can tell German wine from vinegar by the label ~ Mark Twain

California, French and Italian red wines are my favorite red wines. My favorite red varietal wines in California include Cabernet Sauvignon, Merlot, Zinfandel, Pinot Noir and Syrah. Of the French wines, I prefer Bordeaux wines (nearly 90% of production volume) are the dry, medium- and full-bodied red Bordeaux Blends. My preference in Italian wines are the Super Tuscan – is a term that is used to describe red wines from Tuscany that may include the use of non-indigenous grapes, particularly Merlot, Cabernet Sauvignon and Syrah.

What Does A Good Bottle of Wine Cost

What Does A Good Bottle of Wine Cost is based on the Vivino Rating System, and here is some context that may help:

The average Vivino rated wine is 3.6 stars
A 4.0 Vivino rated wine is equivalent to a 90 point expert rating*
A 4.0 Vivino rated wine is better than 85 percent of the wines on the planet
A 4.5 Vivino rated wine is better than 99 percent of the wines on the planet

California Wine Sales

California Wine Sales in U.S. Market Hit $40 Billion in 2018, up 3% from the previous year. California wine sales to all markets, including shipments to the U.S. and export markets, were 285 million cases in 2018.

According to Nielsen-measured U.S. off-premise sales, top-selling varietals by volume share are:

Chardonnay, 18.6%
Cabernet Sauvignon, 14.6%
Red Blends, 10.6%
Pinot Grigio/Gris, 9.7%
Merlot, 6.4%
Moscato/Muscat, 6.2%
Pinot Noir, 5.2%
Sauvignon Blanc, 5.1%
White Zinfandel/Blush, 3.6%
Rosé, 2.7%. Rosé


Profile of a US Wine Drinker

Source: https://lizthachmw.com/tag/wine-statistics-for-2019/

Percentage of Adult Americans who drink wine = 40% of legal drinking population (240 million) (WMC and bm166).

Wine Consumption Frequency: (WMC- 2018)
High Frequency Wine Drinkers
= 33% drink wine more than once a week
Occasional Wine Drinkers = 67% drink wine once a week or less
Gender of Wine Drinkers = 56% female and 44% male (WMC, 2018)
Age/Generation of Wine Consumers = Matures (ages 73+, 5%), Baby Boomers (ages 54 – 72; 34%), Gen X (ages 42-53; 19%), Millennials (36%, ages 24 – 41), I-Generation (ages 21 – 23; 6%) (WMC – 2018)
Per Capita Wine Consumption = 11 liters per person (2.94 gallons). Even though US is largest wine consuming nation by volume, per capita rates are less than many other countries (Wine Institute, 2016)


The Wine Industry’s Impact on California


The U.S. Wine Market

California is the nation’s number one wine state and the source of 81 percent of U.S. wine production. California wine makes a significant contribution to the nation and all fifty states by providing quality jobs, bolstering economies through tourism and taxes and enhancing communities through environmental stewardship and charitable giving. Source: http://wine-economy.com/

Wine shipments to the U.S. from all production sources—California, other states and foreign producers—grew 1% to 406.5 million cases in 2018, with an estimated retail value of $68.1 billion. The U.S. has remained the world’s largest wine market by volume since 2010 and the U.S. is now the third leading global wine producer. California’s 245 million cases shipped within the U.S. in 2018 represent a 61% share of the total U.S. wine market.

Twenty-five years later, the US is the largest wine-consuming country in the world, giving US producers an amazing home-court advantage. That said, while the total dollar sales of wine in the US is still growing, the rate of growth is flattening. This is at a time when the US is in its second longest economic expansion in history, and business analysts see the US economy operating at such an optimal state that it has reached the rare “Goldilocks” moment. Just like the early 1990s when the boomers made their retail presence obvious, driving record wine sales, the huge millennial generation, all over 21 years of age now, is moving into their careers and higher-spending years. They will surpass the baby boomers as the nation’s largest demographic by pure numbers in 2019.

U.S. Wine Exports

U.S. wine exports, 95% from California, reached $1.46 billion in winery revenues in 2018. Volume shipments were 375 million liters or 41.7 million cases. The European Union’s 28-member countries were the top market for U.S. wine exports, accounting for $469 million; followed by Canada, $449 million; Hong Kong, $130 million; Japan, $93 million; China, $59 million; Mexico, $27 million; South Korea, $25 million; Nigeria, $15 million; Dominican Republic, $14.4 million, and Singapore, $14 million.


Wine Flavor Profile Chart


Most Popular Red Wines

Cabernet Sauvignon (Kab-er-nay Saw-vin-yawn)

Cabernet Sauvignon is grown all over the world and it ripens late. In Bordeaux and Tuscany it is almost always blended to soften its intensely astringent tannins. The Napa style is dense, purple-black, jammy and tasting of currants and black cherries.

Style: Full-Bodied Red Wine

Merlot (Mer-Low)

Smooth and soft from start to finish, merlot wines.
The younger the merlot, the more you should note an orange-tinted rim hanging onto the glass, as well as its darker, almost blueberry coloration at the center of a pour. Taste-wise, merlots carry lush fruity notes, heavy on flavors of cedar, cherries, chocolate and currants. Tannin levels are moderate, and acidity stays in check with an uptick in those fruity notes that don’t veer overly sweet.

 Style: There are three main styles of Merlot—a soft, fruity, smooth wine with very little tannins; a fruity wine with more tannic structure; and, finally, a brawny, highly tannic style made in the profile of Cabernet Sauvignon.

Pinot Noir (Pee-no Nwar)

Pinot Noir is the prettiest, sexiest, most demanding, and least predictable of all. Pinot Noir is a dry, light-bodied red that was first widely planted in France. The wines typically have higher acidity and soft a soft, smooth, low-tannin finish. Pinot Noir is the principal component of many Champagnes and other sparkling wines. Pinot Noir is best expressed as a pure varietal, and is often featured as a single-vineyard wine in Oregon and California, emulating the hundreds of tiny appellations of Burgundy. When at its best, Pinot has an ethereal delicacy yet can age for decades.

Style: Pinot Noir produces a heavily perfumed wine with scents of earth, spice, cherries, strawberries, herbs and raspberries when ripe. It is a light to medium bodied wine, with high acidity that can age well. Burgundy is an expensive wine region to taste from.

Two Interesting Pinots: Failla, Kosta Browne

Zinfandel (Zin-fan-dell)

Few wines match the bright, polished and sweet notes of a red zinfandel — or as high of an alcohol level.
Zinfandel has a lighter body similar to a pinot, this red wine type finishes on the front of the tongue, fading from signature fruit flavors like cranberries, raspberries, figs and prunes to dryer profiles of cardamom and cinnamon or other warm spices.
The rim of a zinfandel may skew slightly blue — a telltale sign that the wine contains a higher acidity level. Likewise, its primary coloration will range from deep scarlets to the maroons and magentas you expect when you pour a glass of red wine.

 Style: Medium-bodied to full-bodied Red Wine

Flavors & Taste of Red Wine


Cabernet Sauvignon

The Napa style is dense, purple-black, jammy and tasting of currants and black cherries.
Flavors: Bell pepper, green olive, herb, cassis, black cherry
Taste: Black Cherry, Black Currant, Baking Spices, and Cedar


Smooth and soft from start to finish, merlot wines.
Flavors: Watermelon, strawberry, cherry, plum
Taste: Black Cherry, Raspberry, Plum

Pinot Noir

When at its best, Pinot has an ethereal delicacy yet can age for decades.
Flavors: Tomato leaf, beet root, pale cherry, blackberry, cola, plum
Taste: Red and black cherries and plums, raspberries, mulberries, blueberries, blackberries


Zinfandel (aka Primitivo) is a medium-bodied red wine that originated in Croatia. Wines are fruit-forward and spicy with a medium length finish. Zinfandel is a red grape that may be better known in its pink variation, White Zinfandel. When you taste Zinfandel it often explodes with candied fruitiness followed by spice and often a tobacco-like smoky finish.
Flavors: Raspberry, blackberry, black cherry, raisin, prune.
Taste: A broad, exotic array of fruits from stone (overripe nectarine), to red (raspberry, sour cherry), to blue (plum, blueberry), to black (blackberry, boysenberry), Asian 5 Spice Powder, Sweet Tobacco

How to Pair Red Wine


 Cabernet Sauvignon

Food Pairing: lamb, beef, smoked meats, French, American, firm cheeses like aged cheddar and hard cheeses like Pecorino.


Food Pairing: Prime ribs, braised short ribs, pork, lamb and veal chops, pasta with sausage in tomato-based sauces, traditional Italian meatballs, mushroom Swiss and veggie burgers, Caesar salad, grilled and barbecued meats, as long as they’re not too spicy and smoke cheeses and sausages

Pinot Noir

Food Pairing: chicken, pork, veal, duck, cured meat, French, German, cream sauces, soft cheeses, nutty medium-firm cheeses like Gruyèr


Food Pairing: chicken, pork, cured meat, lamb, beef, barbecue, Italian, American, Chinese, Thai, Indian, full-flavored like cheddar and firm cheeses such as Manchego

Italian Wine Market


Wine, an alcoholic beverage produced by fermenting grapes, is a staple commodity in Italy and Italian culture. In fact it suits several convivial and social occasions, as a traditional Italian aperitif, as an ideal accompaniment to meat or fish-based meals, for fairs and other special events such as cruises, or simply for socializing with friends and acquaintances. A wide range of wines exist to suit all tastes and ages. Yet, commonly consumed wines are typically red or white wine, and sparkling semi-sparkling or still.

Given its nature as a wine producing country, Italy is also a major exporter of wine, especially when looking at regional supplier data, where Veneto, Piedmont and Tuscany occupy the first three positions. In addition, in 2015, the leading destination countries of Italian wine exports were the United States, Germany and the United Kingdom.

Additionally, certified wine production is an important segment of the Italian wine industry. Two main certifications exist: Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI), which count 405 and 118 products as of 2016. On a regional level, Piedmont, Tuscany and Veneto count the greatest number of PDO and PGI wine products.

Two Interesting Super Tuscans: Guado al Tasso, Ornellaia

In terms of wine volume, the leading regions are Veneto, Apulia, Sicily and Emilia-Romagna. In terms of the most quality designations, (DOCG or DOC zones), the leading region is Piedmont, followed by Tuscany. But wine laws in Italy are very complex, forcing some of Italy’s most exciting new wines to be lumped in with simple table wines, due to winemaking and labeling restrictions. In 1992, a new classification called IGT was added to allow some stylistic flexibility without decreasing quality.

Today, Italy is most noted for its noble reds such as Chianti Classico, Barbaresco, Barolo and Brunello but a wide array of popular white wines are also produced including Pinot Grigio, Soave and Arneis, as well as sparkling wines such as Asti and Prosecco. The depth and breadth of Italian wine encompasses everything from bone dry to ultra-sweet, red, white, rose, sparkling and fortified. From simple sippers to ultra-premium collectible treasures, Italy has it all.

Global Wine Market

World wine production fell by more than 10% in 2019 after the highest-volume year in a decade in 2018. Every major wine producer was lower in volume in 2019 compared to 2018, with Italy and France off by 15% and Spain by almost 25%. Portugal (10%), Russia (9%), and South Africa (2%) were the only countries that could point to an increase over 2018. Nevertheless, because 2018 was an anomalous year, it was not as bad as it sounds. Compared to the previous 5-year average, world production was down by just a little over 3% and Italy’s 2019 volume was about 4% lower. Chile has seen the most growth among the major producers over the past 5 years, while China has declined sharply as a greater emphasis on quality has taken a lot of production off the market.

The global wine production market is dominated by Italy, and followed by the other traditional wine producing countries of France and Spain. The total cultivated area for the harvest of grapes for wine in Italy amounted to roughly 622 thousand hectares as of 2016. In addition, the production of organic wines is widespread. In fact, the area designated to organic viticulture is quite extensive and peaks in regions such as Sicily and Apulia.

Revenue in the Wine segment amounts to US$27,014m in 2020.
The market is expected to grow annually by 1.5% (CAGR 2020-2023).
In global comparison, most revenue is generated in the United States (US$51,354m in 2020)The average per capita consumption stands at 32.0 L.
In relation to total population figures, per person revenues of US$446.80 are generated in 2020.


Where to Buy Red Wine



Wine.com was created to revolutionize the way people like you discover, buy and enjoy wine. Being wine lovers ourselves, we’re extremely proud to bring you the world’s largest selection, paired with expert guidance and unmatched convenience.

The World’s Largest Wine Store
You will not find a bigger or broader selection of wine anywhere. We’ve built winery relationships for decades to give you access to everything from big-name, critically-acclaimed wines to small production, unique bottles from all over the globe — every region, varietal and price. Browse the full catalog now.

Expert Guidance to Help You Choose
With easy filter and sort, professional ratings, a robust recommendation engine, the deepest wine and winery content, a 5-star mobile app, and live chat wine experts, we help you find old favorites or discover new ones among thousands of choices.



At Vinfolio, we’re transforming how the fine wine community buys, sells, stores, and savors wine by bringing the perfect pairing to the table: world-class wine expertise and best-in-class technology.Through an innovative suite of modern services, we’re connecting the world of fine wine in ways it’s never been connected before. Devotees can now easily acquire the most coveted wines directly from producers, exchange wines with one another through a thriving marketplace, and store their wines more securely than ever, while staying on top of every bottle in their collections. All in one seamless experience.


Wine Searcher

The Wine-Searcher database and search engine bring together wines and prices from merchants around the world. It was created in 1999, and is now used by millions to locate, compare and purchase wines. The database grows daily and is constantly monitored for quality. Manual and automated procedures are run daily to remove lists that are out-of-date or incorrect in any way.


Schumer’s Wine & Liquors

With 38 years of experience at this location, Schumer’s Wine & Liquors stocks some of the harder-to-find wines from France, Italy, Australia, California, etc. as well as your favorites and a large selection of whiskeys, bourbons, and cognacs.

Schumer’s Wine & Liquors 59 E 54th St, NY, NY 10022 212-355-0940

Songs About Wine


 Two More Bottles of Wine – Emmylou Harris

Two More Bottles of Wine is a song written by Delbert McClinton and recorded by American country music artist Emmylou Harris. It was released in April 1978 as the first single from the album Quarter Moon in a Ten Cent Town. Two More Bottles of Wine topped the U.S. country singles charts.


Red Red Wine -UB40

Although Neil Diamond wrote this song, UB40 made it an international hit and their signature song. The reggae-infused pop tune from 1983 is about a guy who is feeling sad about a lost lover, so he turns to red wine as a crutch to help him forget.


Sangria Wine – Camila Cabello and Pharrell Williams

Sangria Wine is a song recorded by American singer Pharrell Williams and Cuban-American singer Camila Cabello, released as a single on May 18, 2018. It was written and produced by the two performers with additional songwriting from Bia.


Cherry Wine – Hozier

In this mournful pop ballad from 2016, a battered partner describes the confusion, justification, and self-blame commonly expressed by victims of domestic violence. The narrator is involved in a toxic relationship with a woman who beats him. Despite her bad temper and icy stare, sadly, he claims that he still loves her


Lilac Wine – Miley Cyrus

Many artists have recorded this reflective ballad, but the cover version by Miley Cyrus in 2012 is particularly noteworthy. The song describes a heartbroken lover unready for love who finds comfort in the wine of the lilac song.


Whiskey to Wine – Garth Brooks

Once you’re out of a toxic relationship and you find yourself a new romance, if you’re not careful you might find yourself missing the heated arguments and unpredictability of the unhealthy dynamics you’ve left behind. That’s what the ex-lovers in this mournful 2016 song feel. While they are content with their new partners, they each compare their experience to going from whiskey to win.

Movies About Wine



Sideways is a 2004 American comedy-drama road film directed by Alexander Payne and written by Jim Taylor and Payne. A film adaptation of Rex Pickett’s novel of the same name, Sideways follows two men in their forties, Miles Raymond (Paul Giamatti), a depressed teacher and unsuccessful writer, and Jack Cole (Thomas Haden Church), a past-his-prime actor, who take a week-long road trip to Santa Barbara County wine country to celebrate Jack’s upcoming wedding.


SOMM: Into the Bottle

The history, politics, pleasure, and BS of wine told through opening ten very different bottles. Somm: Into the Bottle is a 2015 wine documentary and a sequel to SOMM (2013). The film tells the story and history of wine through ten different bottles opened throughout the film in different chapters. Directed by Jason Wise, it premiered at the Napa Valley Film Festival and featured the main cast from the original SOMM film as well as additional notable people from the wine world.


Bottle Shock

Oozing connoisseurship and comedic timing, Alan Rickman portrays Stephen Spurrier, English wine merchant who set up the Judgment of Paris, the famed 1976 blind tasting that pit American wines against France’s best. The film also chronicles a tumultuous father-son relationship that grows into trust.



Four sommeliers attempt to pass the prestigious Master Sommelier exam, a test with one of the lowest pass rates in the world. During nearly 40 years, only 220 professionals worldwide have passed the Master Sommelier exam, which is considered one of the crowning achievements of wine knowledge. This documentary follows four candidates as they swirl, sip and study for the test.


The Secret of Santa Vittoria

During WWII in Italy, a wine producing village hide a million bottles from the Germans. In 1943, the German army occupies the Italian hillside town of Santa Vittoria. The troops want to confiscate the region’s prized wine, but the wily, oft-inebriated mayor (Anthony Quinn) and townspeople hide one million bottles in a cave.

Wine for the Confused

Light-hearted and hilarious, this documentary (hosted by British comedian and Monty Python alumnus John Cleese) doubles as a brilliant introduction to the world of wine for beginners. John Clease cruises around Santa Barbara and nearby wine country and channelling knowledge of wine to the viewer.


Sour Grapes

Sour Grapes is an American crime doc about a young man who floods the American wine market with fake vintage wines. It’s the story of wine counterfeiter Rudy  Kurniawan and his celebrity victims. Documentary about the fine and rare wine auction market centering around a counterfeiter who befriended the rich and powerful and sold millions of dollars of fraudulent wine through the top auction houses.