The Best Hotels in Soho – The London EDITION

Ian Schrager has partnered with Marriott to launch the Edition brand and, as such, the rooms don’t vary much, except for size.

They’re good, though: White walls and linen are warmed up by oak floors and paneling, along with faux fur throws. The smallest of the rooms feel a touch shoebox, although all have a slim desk, a lounge chair, and a Hendriks Kerstens photograph, inspired by portraits by Dutch masters.

The lobby is also the bar, with a billiards table, lofty stucco ceiling, giant chrome egg dangling from it, and open fire—there’ll be loud chatter over gin and tonics and people reclining on sofas pretending to work on their MacBooks.

It’s an entertaining mix of bright young things, finance swells, and hipster guests. The hotel, along with being one of London’s most stylish spots right now, is home to the Punch Room, one of the hottest clubs in town, located in the middle of Fitzrovia.

The Best Hotels in Soho – The Soho Hotel

The Soho Hotel sports a 10-foot porcelain Botero cat sculpture, various oversized plant pots and a clash of driftwood and neon-tinted Perspe.

The Soho Hotel has 96 individually designed bedrooms and suites and is situated on a quiet street in the heart of London’s entertainment neighbourhood.

It is surrounded by some of London’s best restaurants and bars, vibrant cafes and most exciting theatre and nightlife.

In short, it’s a refreshing alternative to the marble and brass lobbies of most hotels in this postcode.

Part of Firmdale Hotels, this design-minded address reflects the cool, creative credentials of its surrounding neighborhood, with two cinema rooms, a Soholistic gym, in-room beauty treatments and a playful-looking Refuel bar and restaurant.

The Best Hotels in Soho – The Bloomsbury Hotel

A central London stay that’s smart in every sense of the word, The Bloomsbury hotel has both good looks and brains.

It celebrates cerebral delights – loiter in the library a while, if you’re feeling literary – while showing off its elegant circa-1929 beauty both inside and out.

With a darkly intimate drinking den tucked away indoors, a flower-adorned brunch-perfect terrace flanking the entrance and a bright and gilded restaurant stretching languidly along the length of the entire hotel, the Bloomsbury makes it easy to stay in.

The first-class London location entices you to explore the cultured neighborhood, but loitering in the lounge is equally enjoyable.

The Best Hotels in Soho – Charlotte Street Hotel

Part of Tim and Kit Kemp’s Firmdale Hotels, the Charlotte Street Hotel is the type of place for people watching.

The Charlotte Street Hotel takes its inspiration from the 20th-century Bloomsbury Set, so a parade of writers, intellectuals and artists is only to be expected.

Outside, its sage-green exterior, striped awnings and elegant seating are as striking its smart clientele, who flock here in droves from the nearby media companies of Soho.

The lively Oscar Bar and Restaurant forms the hub of activity, with discreet deals and discussions being done over cocktails in its mural-lined corners.

A cinema room hosts regular film nights and Soholistic spa treatments are available upstairs in the luxe rooms.

The Best Hotels in Soho – Hotel Café Royal

Set in a sweeping 1865 building, this glamorous hotel borders sophisticated Mayfair and buzzing Soho, and is surrounded by high-end shops.

The establishment was originally conceived and set up in 1865 by Daniel Nicholas Thévenon, who was a French wine merchant. He had to flee France due to bankruptcy, arriving in Britain in 1863 with his wife, Célestine, and just five pounds in cash. He changed his name to Daniel Nicols and under his management – and later that of his wife – the Café Royal flourished and was considered at one point to have the greatest wine cellar in the world.

Ultra-chic guestrooms and suites mix contemporary design with classical architecture.

All feature marble bathrooms with rainfall showers, and have free Wi-Fi, Bang & Olufsen flat-screen TVs, and Nespresso machines. Room service is offered.

The hotel’s upscale restaurants offer dining and afternoon tea, and include a Parisian-style cafe, an opulent restaurant/bar with regular cabaret, and a cocktail bar.

There’s also a spa offering treatments, plus a pool, a sauna/steam room and a gym.